Hendin C
May, 10 2010
Mr. Ayo Akintade, Head of Marketing
EZBands.com
4641 Montgomery Ave, Suite 512 Bethesda, MD 20814
Dear Ayo:
I enjoyed speaking with you last week at the Video Advertising Conference regarding your company’s need to find new ways to advertise to Gen Y. Enclosed is a prospectus for the report I mentioned illustrating the effectiveness of offering promotions to users of services like NetFlix.
As noted last week, EZBands.com wishes to capitalize on the growing fad of custom silicone wristbands among Gen Y. I believe that Proximity can provide a thorough campaign that combines commercials before on-demand media, and coupons for users of various media outlets popular among Gen Y. With this campaign, you will be able to improve the efficiency of your advertising budget while increasing the quantity of Gen Y members you reach.
We can provide comprehensive focus group reports and customized survey results to mold the reputation of EZBands.com as the premier provider of quality custom silicone wristbands manufactured to the exact specifications and quality of the popular LiveStrong wristbands. Our team of consultants can work with your marketing team to create a series of multi-faceted advertising campaigns that targets Gen Y specifically and effectively. Furthermore, our team of student marketing interns can promote your company on popular social networking sites like Facebook and Twitter. Through our research, we have discovered that official company pages on social networking sites provide a superior means of advertising as opposed to conventional banner ads.
I invite you and your marketing staff to join us at Proximity’s Towson office for a personalized focus group session on EZBands.com’s brand image. Following the session, you will be able to meet with members of our consulting group to discuss how Proximity can help you achieve your marketing goals.
Sincerely,
Clark Hendin
Video Media Analyst
enclosure
May, 10 2010
Mr. Ayo Akintade, Head of Marketing
EZBands.com
4641 Montgomery Ave, Suite 512 Bethesda, MD 20814
Dear Ayo:
I enjoyed speaking with you last week at the Video Advertising Conference regarding your company’s need to find new ways to advertise to Gen Y. Enclosed is a prospectus for the report I mentioned illustrating the effectiveness of offering promotions to users of services like NetFlix.
As noted last week, EZBands.com wishes to capitalize on the growing fad of custom silicone wristbands among Gen Y. I believe that Proximity can provide a thorough campaign that combines commercials before on-demand media, and coupons for users of various media outlets popular among Gen Y. With this campaign, you will be able to improve the efficiency of your advertising budget while increasing the quantity of Gen Y members you reach.
We can provide comprehensive focus group reports and customized survey results to mold the reputation of EZBands.com as the premier provider of quality custom silicone wristbands manufactured to the exact specifications and quality of the popular LiveStrong wristbands. Our team of consultants can work with your marketing team to create a series of multi-faceted advertising campaigns that targets Gen Y specifically and effectively. Furthermore, our team of student marketing interns can promote your company on popular social networking sites like Facebook and Twitter. Through our research, we have discovered that official company pages on social networking sites provide a superior means of advertising as opposed to conventional banner ads.
I invite you and your marketing staff to join us at Proximity’s Towson office for a personalized focus group session on EZBands.com’s brand image. Following the session, you will be able to meet with members of our consulting group to discuss how Proximity can help you achieve your marketing goals.
Sincerely,
Clark Hendin
Video Media Analyst
enclosure